Deanna Franco

Deanna Franco

/ / powerful. proactive. strategic.

Nearly three decades of experience in Boulder County real estate has earned Deanna Franco the trust of discerning buyers, seasoned sellers, savvy investors and industry professionals. Known for her unmistakable edge, strategic thinking and intuitive approach, Deanna brings a rare combination of depth, precision and human connection to every transaction.

As the former Managing Broker and Owner of 8030 Realty, Deanna led her own boutique firm for 20 years, earning a reputation as a go-to expert for resale, new construction and development opportunities throughout the region. Her success is built on a foundation of professionalism, tenacity and a keen understanding of Boulder’s highly nuanced market — from luxury homes and first-time purchases to architectural collaborations with builders and designers.

What truly sets Deanna apart is the way she blends strategy with soul. Equal parts analytical and intuitive, she knows how to dissect a contract, lead high-stakes negotiations, and read between the lines to meet unspoken client needs. She doesn’t follow formulas — instead, she crafts every client experience as a thoughtful, tailored journey, guided by deep curiosity, creativity and care. With a sharp eye for design, extensive staging experience, and strong relationships with architects and builders, she has a unique ability to see the full potential of a property — and position it for maximum success. Whether navigating complex deals or calming the chaos with clarity and grace, Deanna is known as a passionate perfectionist, persuasive negotiator and grounded professional who always delivers.

professional proficiencies

  • Boulder County real estate + new construction
  • strategic negotiation + contract writing
  • staging + design consulting

When she’s not guiding clients through Boulder’s real estate landscape, Deanna is fueling her adventurous spirit through movement and connection. A self-proclaimed pickleball enthusiast, she’s equally passionate about technical mountain biking, dirt biking, wake surfing, and OneWheeling — often found riding the Rock Garden in Lyons or rallying friends for an early morning match. Her daily routine includes a superfood-packed salad, meaningful conversations, and an unwavering commitment to staying active. Driven by heart, Deanna supports causes that move her most each year, always guided by where she sees the greatest need.

home staples

  • milk frother
  • Yeti mug
  • Eames chair

personal passions

let’s connect

get in touch

client love

We’ve bought and sold multiple properties in Boulder with Deanna over the past decade — and here’s the truth: she’s in a league of her own. Her contract knowledge is next-level, she doesn’t miss a detail, doesn’t flinch in tough negotiations, and doesn’t let her clients make mistakes. Deanna’s not just another agent — she’s a tactical weapon. Smart, fierce, unshakable. If you want someone who wins deals and protects your blind spots, she’s it.
terry + vanessa h.Jun 16, 2025
I highly recommend Deanna. She is incredibly detailed in her approach to supporting her clients. From the search for the property all the way through the close, she managed every bit of the process. She has excellent contacts to assist in the transaction as well – inspectors, banking professionals, etc. – the list is endless. Her communication with me was fantastic throughout, taking significant stress out of the entire process. We ran into some ‘challenges’ with the seller which Deanna took on effortlessly. She was an incredibly polite bulldog, representing me and my needs. You would be crazy not to work with her.
paul v.Jun 16, 2025
If you want to be truly seen, felt, and heard in your home-buying journey, then you need to work with Deanna. From the beginning, she took the time to understand what my husband and I were looking for in a home and why it mattered to us. She made us feel supported every step of the way—with kindness, honesty, and a deep knowledge of the market. Deanna isn’t just a real estate agent—she’s a partner, an advocate, and someone who genuinely cares about helping you find the right space to call home. We are so grateful for her guidance and heart throughout this entire process.
mary s. + eric h. Jun 16, 2025
If there was ever a case for a buyer’s agent, it is our recent home purchase. A, let’s call it “generous†listing description led us to fall in love with a home that was well staged. We soon learned that there was more clarity to be gleaned and work to be done than anticipated. Deanna’s care, professionalism, expertise and desire to find a path forward for us demonstrated a level of commitment that you can not find today. It would have been easier for her to guide us to walk away. In the end, she negotiated a fair deal that left both parties with some work to do. Without her insight and thoughtful guidance, we would have never closed on the house we love. She tirelessly worked on a path forward when we were ready to give up. The process was long and complex and she spent endless hours with us. Deanna went out of her way time and time again to share her experience and expertise. The commitment and patience she showed to us is unparalleled. We quite literally could not have done the deal without her. A buyers agent – it is easy to underestimate the value until you know you need them.
kristin y.Jun 16, 2025
When it came time to sell our property, we didn’t hesitate for a second — we called Deanna Franco again. We’ve worked with many Realtors over the years, and Deanna remains the most thorough, professional, and dedicated agent we’ve ever worked with. As our listing agent, Deanna anticipated every question a potential buyer might ask and proactively gathered all the necessary documentation. She helped us beautifully stage the home and brought in a phenomenal photographer who showcased it to perfection. Every step of the way, she was available, attentive, and completely dialed in. Her ability to guide us through each decision with confidence and care made the entire experience seamless. If you’re selling your home and want someone who brings strategy, experience, and heart to the table, Deanna is unmatched. We wouldn’t want to work with anyone else.
jason a. + jeffrey l.Jun 16, 2025
Deanna completely changed the way I see real estate agents. I’ve always thought most were just along for the ride, low value, high cost. Not Dee. She was a total force. She helped us stage the house beautifully, positioned it perfectly, and somehow created a bidding war in a soft market. We sold over asking when others were sitting stale. She’s sharp, strategic, and absolutely worth every penny. A total pro — but with real edge.
cary h. + sarah s.Jun 16, 2025

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